Discover Uncharted Territories
with Market Navigator Opportunity ®
Book a Market Opportunity Navigation Session
In the dynamic world of startups and strategic planning, understanding not just how to play but where to play is crucial. That's where Market Navigator Opportunity comes into the picture, a pioneering tool designed to illuminate your path in the vast market landscape.
The Problem We Solve
While current Lean Startup tools provide a partial view focusing on how to play, Market Navigator Opportunity broadens your horizon,
enabling a macroscopic understanding of where to play. This distinction is vital, the right market space can significantly amplify your success.
Our Solution: A Three-Step Framework
Market Navigator Opportunity introduces a structured, three-step approach to unlock your business's full potential:
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Identify True Market Opportunities: We help you uncover the real, often unexploited market opportunities for your business.
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Evaluate and Compare Systematically: With our guidance, you can objectively assess and juxtapose potential market spaces.
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Prioritize Opportunities for Strategic Focus: Finally, we aid in distilling these opportunities down to a clear, prioritized strategic focus.
This comprehensive framework is offering a holistic approach to strategic planning and designed to complement and enhance existing business tools such as the Business Model Canvas, Value Proposition Design, and Design Thinking, which accustomed lean startup tools provide a partial view, yet the updated version officially includes the 'Market Opportunity Navigator'.
This innovative methodology is the brainchild of Prof. Marc Gruber and Dr. Sharon Tal, who have meticulously distilled the conclusions of their groundbreaking research and empirical insights into this approach. Through their rigorous exploration, they have crafted a method that revolutionises your entrepreneurial strategies.
Discover key insights from Steve Blank on the 'Market Opportunity Navigator'. Whether through his blog post or podcast,'How to stop playing target market roulette a new addition to the lean toolset', Steve Blank provides wisdom every entrepreneur should explore. Don't miss the chance to learn about the ‚Market Opportunity Navigator‘ from a field pioneer here.
Your Benefits
Partnering with us on Market Navigator Opportunity means closing the gap in defining and prioritizing your market opportunities. Our unique mapping capabilities, built on long-lasting experience, ensure that you're not just following a path but charting new, lucrative territories. With our expert guidance, you'll be on the happy path to uncovering growth opportunities that transcend your current boundaries.
Whether you're a founder at the helm of a StartUp, leading a ScaleUp, an independent advisor, a member of a board, a strategist, or an innovator, Market Navigator Opportunity is your compass in the vast ocean of market possibilities.
Our distinct advantage lies in our unmatched experience in mapping capabilities to opportunities and strategic plans. This expertise allows us to guide you beyond the familiar confines of your internal world, revealing the expansive market opportunities awaiting in the outside world.
Imagine transcending the boundaries of your current understanding, broadening your horizon to where true opportunities lie. With Market Navigator Opportunity, you're not just making strategic decisions; you're discovering a world of possibilities, fueling your venture's growth and innovation.
Are you ready to venture beyond and discover where your true market opportunities lie? Book Your Market Navigation Session Today and set sail towards unprecedented growth and success. Don’t just play the game; redefine it with Market Navigator Opportunity.
Book a Market Opportunity Navigation Session
Integral Strategy's representative is a certified consultant of 'The Market Opportunity Navigator' boosting ventures not just making strategic decisions; yet discovering a world of possibilities and fueling sustainable growth and innovation.
About the co-creators of the 'Market Opportunity Navigator' Prof. Marc Gruber and Dr. Sharon Tal Prof. Marc Gruber A world-leading researcher in the domain of innovation, entrepreneurship and technology commercialization. He is Vice President for Innovation at the Swiss Federal Institute of Technology (EPFL) in Lausanne, Switzerland, where he also heads the Chair of Entrepreneurship & Technology Commercialization. He works as the Deputy Editor for the #1 empirical research journal in management, the Academy of Management Journal. Received multiple “Thought Leader” awards for his breakthrough research. Marc is actively engaged in teaching, consulting, and executive training programs in Europe, the US and Asia, and regularly acts as a jury member in start-up and corporate entrepreneurship competitions across Europe.
Dr. Sharon Tal Sharon is a co- founder and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and a senior lecturer on marketing and entrepreneurship. She runs courses and workshops in accelerators and universities around the world, and serves as a mentor in many organizations that aim to help budding entrepreneurs. Sharon has over a decade of experience in marketing, as she served as a marketing manager for firms in several industries, as well as extensive experience in strategic consulting. Her PhD research looked at market entry decisions of hundreds of startups and its consequences on firm performance and flexibility.